Dr. Margaret Merrifield is an internist who joined the BrainSpan team of providers in Jan. 2019. Immediately recognizing that BrainSpan could fulfill a large and growing demand for preventive brain health services in her practice, she began to free her schedule up for more patient class time and less one on one patient visits. 

BrainSpan helped support her marketing and advertising efforts for her classes by first orientating her to all the digital assets available to her as a BrainSpan Reseller with an active BrainSpan Portal Account back-office. Next, BrainSpan reviewed all of our patient educational content and provider powerpoint content and discussed ways it might be most effective to package into a brief patient educational series within a powerful, cohesive, patient educational program. Her class attendance and demand for spots was immediate and extraordinary.

She began scheduling patient visits less often and opened her schedule up for more and more classroom based education built around a patient class registration fee model that includes the BrainSpan test and backed by her own nutritional and lifestyle program. But all of which is wrapped within an excellent content platform and powerful principles that encourage patient empowerment and patient know-how.